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#PlayIndia

The need for an active nation

Ask any Indian today if they are fond of sports and pat comes the proud reply, “Yes, I love sports - I’ve watched every match ever played!”

Take a second to ask yourself this – in a country of over 1.2 billion people, how many are actually out there playing? For all of our passion for sports and playing that we may tout, the hard truth is that it is only a few thousand people, out of our glaringly high population, that can truly be called “active”.

What is #PlayIndia?

We believe that playing and being active is an integral part of leading not only a healthy lifestyle but also a happy, positive one. We need Indians to ditch their pajamas, potato chips, and television remotes and this requires more than just building more parks and playgrounds. It requires a long-term vision and continuous undeterred investment; it requires moving people, both metaphorically and literally, to play. We need to take a collective step, as a nation, towards a more active lifestyle and we need to do so now. It is with this thought in mind that we bring to you our new campaign, #PlayIndia, with the singular vision to get one hundred million people in India to step out of their homes, play and be active.

We need more people playing – at work, in schools, in neighborhoods, in academic environments. We need people of all ages and economic standings to be playing simply for their own enjoyment, fun and invariably, good health.

How can you be a part of #PlayIndia?

We invite you to be a part of our journey of getting a hundred million fellow citizens out to play, for nobody can do it better than you. After all, who better to deliver this message to our fellow Indians than the subject of their admiration, you? Bearing this in mind, we urge you renowned sportspersons and athletes to speak to our country’s children, youth as well as elderly, directly motivating them to be more active and play their way to a healthier lifestyle.

All you need to do is share with us your videos (of under 40 seconds) marked with the hashtag of #PlayIndia at This email address is being protected from spambots. You need JavaScript enabled to view it., motivating our countrymen to be more active and start making use of the neighborhood fields, playgrounds, fitness centers and sports infrastructures; to bring out those long forgotten basketballs, cricket bats, racquets, skipping ropes and running shoes. Partake in our campaign and create awareness amongst the people through your inspirational videos.

We all want a healthier and fitter generation, don’t we? So support #PlayIndia and let us take this first step together towards making that fitter generation a reality.

 

Please participate in our survey to help us understand the impact of sports in our daily lives: click here